The popularity of cooking shows was touching its heights and the demand of continuously increasing. This generated competition for other cooking channels and shows when ARY Digital Network which is owned by the ARY Group launched their 24 hour cooking TV channel with the name “ARY ZAUQ” in Pakistan. ARY Zauq was launched in 2009 and some new cooking shows with different styles and presentations were introduced. The healthy competition in the cooking channels gave the audience a chance to choose from a variety of super hit shows mostly of aPakistani Recipest conducted by the cooking experts and professionals.
ARY Zauq soon made its place in the hearts of food lovers. The quality of the shows and the reliability of the content along with the excellence of production became the reason of its quick success. ARY Zauq has made immense contribution to the culinary industry of Pakistan and we are proud to own a channel like it.